| 刊名 | Asian Agricultural Research |
| 作者 | Jialing DENG |
| 作者单位 | Huizhou Engineering Vocational College |
| DOI | 10.19601/j.cnki.issn1943-9903.2025.01.003 |
| 年份 | 2025 |
| 刊期 | 1 |
| 页码 | 18-21，24 |
| 关键词 | Longtian Town, Agricultural product, Brand promotion, Promotion program |
| 摘要 | This study focuses on "Longxuhuang", a fresh agricultural product from Longtian Town in Longmen County. By establishing the objectives of brand promotion and analyzing the appropriate promotional channels, we aim to effectively position the brand, cultivate a promotional atmosphere, identify suitable channels for promotion, anticipate potential risks, and propose corresponding countermeasures. Additionally, we assess the effectiveness of the promotional strategies employed. The findings of this research will contribute to the brand promotion of enterprises and offer insights for the brand promotion of agricultural products in other regions. |
