| 刊名 | Journal of Landscape Research |
| 作者 | SHAO Na1, WU Zhenni2, WU Qing2 |
| 作者单位 | 1. College of Economics & Management, Zhaoqing University, Zhaoqing, Guangdong 526061, China; 2. College of Tourism and Historical Culture, Zhaoqing University, Zhaoqing, Guangdong 526061, China |
| DOI | DOI:10.16785/j.issn 1943-989x.2024.2.018 |
| 年份 | 2024 |
| 刊期 | 2 |
| 页码 | 81-86 |
| 关键词 | Perceptual image; Text mining; Online travel note; Ecological tourism scenic area; Baiyun Mountain Scenic Area |
| 摘要 | Taking Baiyun Mountain Scenic Area in Guangzhou as the research object, 300 online travel notes were selected as research samples, and text analysis and ROST CM6 data analysis software were used to analyze tourists' image perception of Baiyun Mountain Scenic Area in Guangzhou from three aspects of cognitive image, emotional image and perceptual image. It is found that: ① in terms of cognitive image, tourists' perception of the tourist attractions is not balanced, and the service facilities such as catering, entertainment, shopping and accommodation are generally negative perceptions, while the perception of the tourism atmosphere tends to be positive. ② In terms of emotional image, tourists have a positive attitude towards the overall evaluation of the scenic area. Most of these positive perceptions come from the natural landscapes and scenic spots of the scenic area. Part of the negative perception mainly comes from the lack of infrastructure, amusement facilities, service facilities or construction management, and the lag of maintenance management within the scenic area. ③ In terms of overall perception, the favorable rate accounts for 81%. The overall perception image of tourists is mainly concentrated in the three core vocabulary of “Baiyun Mountain Scenic Area”, “ticket” and “cable car”. At the same time, suggestions for improvement are proposed in four aspects, including integrating tourism resources in the scenic spot to improve the spatial balance of scenic spots in the scenic area, strengthening the maintenance of infrastructure construction and public environment to improve the service level of the scenic area, increasing the number of recreational tourism products and the entertainment experience of the scenic area, and deepening the reform of the ticket sales system to implement the combination of the set ticket system and the separate ticket system. |
