| 刊名 | Journal of Landscape Research |
| 作者 | CHEN Fangying，LI Xichao |
| 作者单位 | School of Tourism,Taishan University |
| DOI | DOI:10.16785/j.issn 1943-989x.2023.3.009 |
| 年份 | 2023 |
| 刊期 | 3 |
| 页码 | 47-50 |
| 关键词 | Friendly Shandong ,Short video platform, COMMUNICATION, Comparative study |
| 摘要 | Taking“Friendly Shandong”official account as an example,the relevant data of the account on the four platforms of Tiktok,Kwai,Bilibili and Little Red Book were comparatively analyzed to study the influence of short video on the communication of Shandong tourism image.The research mainly included two aspects:fan persona features and interactive effects.Through comparative study,it will provide a reference for the operation team of“Friendly Shandong”official account to spread the tourism image of Shandong with different platforms. |
