| 刊名 | Journal of Landscape Research |
| 作者 | SUN Keqin1，SUN Yu2 |
| 作者单位 | 1.School of Earth Sciences and Resources, China University of Geosciences, Beijing 100083, China; 2. China Culture Administration Association, Beijing 100013, China |
| DOI | 10.16785/j.issn 1943-989x.2026.1-2.009 |
| 年份 | 2026 |
| 刊期 | 2 |
| 页码 | 45-49,59 |
| 关键词 | City renaming, Brand integration, Tourism upgrade, Regional coordination, Jinghong, Xishuangbanna |
| 摘要 | This study addressed the practical issue of the misalignment between the administrative name of Jinghong City and the overarching tourism brand of Xishuangbanna Dai Autonomous Prefecture. It investigated the strategic rationale, implementation feasibility, and anticipated comprehensive benefits of renaming Jinghong to "Xishuangbanna City." The research was structured around 5 key dimensions: enhancing international visibility, upgrading the tourism industry, fostering coordinated regional development, deepening international exchange and cooperation, and promoting sustainable development. Drawing on the successful precedents of Shangri-La and Pu'er City in Yunnan Province, the analysis highlighted the multifaceted effects of such a renaming, including the release of brand value, optimization of resource allocation, and strengthening of cultural identity. The study concluded that this initiative can effectively resolve the current brand fragmentation, serving as a crucial catalyst for high-quality development in the border areas of southwestern Yunnan and boosting the region's international competitiveness. Furthermore, it offered theoretical insights and practical references for urban brand building and policy formulation in China's border ethnic regions. |
