| 刊名 | Journal of Landscape Research |
| 作者 | WEI Yakun |
| 作者单位 | Key Research Base of Humanities and Social Sciences of the Ministry Education, Institute of MarineSustainable Development, Liaoning Normal University, Dalian，Liaoning 116029, China |
| DOI | 10.16785/j.issn 1943-989x.2026.1-2.007 |
| 年份 | 2026 |
| 刊期 | 2 |
| 页码 | 33-39 |
| 关键词 | Mount Huangshan, Mount Tai, Mountain-type scenic areas, Market characteristics, Social Network Analysis, Cultural-tourism integration |
| 摘要 | China’s tourism market is becoming increasingly competitive, with prominent trends of market stratification, cross-border integration and consumption upgrading, bringing both opportunities and challenges for mountain-type scenic areas. As representative world heritage mountain scenic spots, Mount Huangshan and Mount Tai differ significantly in resource endowments and core attractions, yet face similar market changes. Taking Mount Huangshan and Mount Tai as research objects, based on field investigation, official statistics and online big data, this paper uses Social Network Analysis (SNA) and sentiment analysis to compare market characteristics from four dimensions: tourist source structure, consumption characteristics, economic driving effect and tourist perception. The results show that Mount Huangshan focuses on high-end eco-tourism relying on world-class natural landscapes, with strong consumption power and high overnight rate, but limited by environmental carrying capacity; Mount Tai focuses on mass cultural tourism based on historical and cultural IP, achieving comprehensive benefits through large-scale passenger flow and industrial linkage. The study indicates that resource endowments determine the development paths of mountain scenic areas: natural scenic areas should strengthen international brands, while cultural scenic areas need to deepen experience transformation, providing reference for cultural-tourism integration and sustainable development of mountain-type scenic areas. |
