Optimization Strategies for Red Cultural Tourism Landscape in Landscape Architecture: A Case Study of Qujiawan
刊名 Journal of Landscape Research
作者 WEI Lai
作者单位 Jingmen Spatial Planning Design Co., Ltd., Jingmen, Hubei 448000, China
DOI 10.16785/j.issn 1943-989x.2025.6.009
年份 2025
刊期 6
页码 37-40
关键词 Red culture, Tourism landscape, Landscape architecture, Qujiawan, Revolutionary sites, Landscape narrative
摘要 Under the impetus of policies for the Integration of culture and tourism during the "14th Five-Year Plan" period, the annual number of visitors to red tourism in China has exceeded 1.5 billion. Qujiawan is the core area of Xiang’e’xi Revolutionary Base, and its red tourism resourcesare integrated with Chu culture and Three Kingdoms culture deeply. Through on-site research and policy analysis, core issues such as insufficient activation of revolutionary sites and weak narrative nature in red cultural tourism landscape in Qujiawan were discussed, and then five optimization strategies (re-enacting historical scenes, synergistic development of ecology and culture, upgrading the digital empowerment of experience, integrated development of diverse business forms, and community co-construction and sharing) were proposed to provide practical references for the creation and sustainable development of red landscape in Qujiawan and ideas for the optimization and upgrading of similar red cultural tourism landscape.