| 摘要 |
Huizhou etiquette and customs culture, as a significant element of China’s rural cultural system that integrates ethical profundity with the warmth of everyday life, embodies the collective memory and cultural identity of the regional community. In the context of social transformation characterized by informatization and globalization, the social structures and spatial domains that underpin traditional etiquette and customs are undergoing disruption. Focusing on Huizhou region as a case study, this paper investigates the transmission mechanisms and paths of identity reconstruction associated with etiquette and customs culture within the framework of media convergence. The research is conducted at three levels. First, at the symbolic catalyst level, the refinement of symbols and contextual translation facilitate the dynamic regeneration of Huizhou etiquette and customs symbols and reactivation of cultural significance. Second, at the media dimension level, a multi-dimensional communication system encompassing “the digital, social, and community layers” is constructed. Third, at the field identity level, the study analyzes how media convergence reorganizes material, social, and spiritual spaces to promote the reshaping of cultural identity among individuals and communities. Research indicates that the integration of digitalization, interactivity, and spatialization has transformed Huizhou etiquette and customs from static cultural heritage into a dynamic identity system, thereby facilitating a cultural cycle that “originating from the people and returning to the people”. |
