| 刊名 | Journal of Landscape Research |
| 作者 | GENG Xin, CHEN Shanshan |
| 作者单位 | School of Tourism, Taishan University, Tai’an, Shandong 271000, China |
| DOI | 10.16785/j.issn 1943-989x.2025.4.012 |
| 年份 | 2025 |
| 刊期 | 4 |
| 页码 | 55-58 |
| 关键词 | RMP theory, Cultural and tourism integration, Water Margin culture, Tourism development |
| 摘要 | In order to better realize the development of cultural tourism products in Yuncheng County, this paper analyzed Water Margin cultural tourism resources, market demand and product design in Yuncheng County using the RMP (Resource-Market-Product) theory, summarized existing problems in the development of Water Margin cultural tourism in Yuncheng County, and proposed countermeasures for its development. It is expected to achieve the integration of Water Margin culture and the tourism industry under the broader context of cultural and tourism integration, provide richly diverse and distinctive tourism products and services, and promote the economic development of the tourist destination. |
