| 刊名 | Journal of Landscape Research |
| 作者 | ZHANG Ying 1, WANG Hui 2, LIU Xiaomei 1, SONG Zhenxing 1 |
| 作者单位 | 1. School of Tourism, Taishan University, Tai’an, Shandong 271021, China; 2. School of Physical Education, Taishan University, Taian, Shandong 271021, China |
| DOI | 10.16785/j.issn 1943-989x.2025.2.012 |
| 年份 | 2025 |
| 刊期 | 2 |
| 页码 | 54-57 |
| 关键词 | Tai’an Tianyi Lake scenic area, Tourism service quality, Promotion, Investigation, Satisfaction |
| 摘要 | In order to better enhance the tourism service quality and tourist satisfaction of scenic spots, this study applies the theory of tourism service quality to Tai’an Tianyi Lake scenic area, exploring the current situation and existing problems of its tourism service quality through field investigation and questionnaire surveys, and proposing specific promotion strategies, with the aim to improve tourist satisfaction and enhance the competitiveness and attraction of the scenic area. |
