| 刊名 | Journal of Landscape Research |
| 作者 | XU Meng, YU Ziping* |
| 作者单位 | Nanjing Xiaozhuang University, Nanjing, Jiangsu 211171, China |
| DOI | 10.16785/j.issn 1943-989x.2025.1.012 |
| 年份 | 2025 |
| 刊期 | 1 |
| 页码 | 59-62 |
| 关键词 | Boutique hotel; Localization; Hotel Indigo |
| 摘要 | Taking the Hotel Indigo Shanghai on the Bund as an example, this paper explores the localization of international high-end boutique hotels in China by using the methods of literature research and case study. The results show that the localization of international high-end boutique hotels is embodied in brand building, spatial layout, service design and cultural activity planning, and that the perfect integration of international brand concept and local culture is an important factor for its success in the Chinese market. The research aims to provide reference for promoting the in-depth development and integration of international high-end boutique hotels in the Chinese market and the localization process of state-owned high-end boutique hotels in the future host country. |
