| 刊名 | Agricultural Biotechnology |
| 作者 | Jinfa HE*, Jiancheng DING, Peiqin WANG, Lianwei SHAN, Lijuan ZHANG, Zichen LYU |
| 作者单位 | Vegetable Science Research Institute of Chuanhui District, Zhoukou 466000, China |
| DOI | DOI:10.19759/j.cnki.2164-4993.2025.05.018 |
| 年份 | 2025 |
| 刊期 | 5 |
| 页码 | 81-85 |
| 关键词 | Short video; Small entry point; Dissemination rate; Three-second law; Popular video |
| 摘要 | The application of short videos in agricultural scenarios has become a new form of productive force driving agricultural development, injecting new vitality and opportunities into traditional agriculture. These videos leverage the unique expressive logic of the platform by adopting a small entry point and prioritizing dissemination rate. They are strategically planned in terms of content, visuals, and interaction to cater to users' needs for relaxation, knowledge acquisition, social sharing, agricultural product marketing, and talent display. Through careful design, full creativity, rich emotion, and the creation of distinct character personalities, these videos deliver positive, entertaining, informative, and opinion-driven agricultural content. The production and operation of agricultural short videos can be effectively optimized by analyzing the characteristics of both popular and less popular videos, and utilizing smart tools and trending topics. |
