| 摘要 |
The National College Business Elite Challenge is a widely covered and far-reaching subject competition in the field of business education in China, which is of great significance for enhancing college students' innovation and entrepreneurship abilities and deepening the integration of industry and education. In this paper, Yangtze University is taken as the research object. It systematically analyzes the current situation and existing problems of the university's participation in the competition, and proposes optimization strategies. Research shows that Yangtze University has achieved good results in areas such as brand planning, accounting and business management cases. However, there are still shortcomings in terms of balanced disciplinary coverage, systematic competition preparation training, resource integration, and incentive mechanisms. Finally, it proposes countermeasures from the aspects of building a full chain cultivation system, deepening the integration of industry and education, breaking down disciplinary barriers, and improving incentive and guarantee mechanisms, in order to provide reference for competition organization and guidance work in similar universities. |
