| 摘要 |
This paper examines the tourism economy of Zhejiang Province, exploring the pathways and mechanisms for its transformation and upgrading under the initiative of innovative development in the cultural and tourism market. In 2024, Zhejiang’s tourism revenue reached 827.5 billion yuan, surpassing that of Hunan Province, the second-ranked region, by 1.3 billion yuan, ranking first in China. The study finds that despite its leading scale, Zhejiang’s tourism economy still faces challenges such as product homogenization, insufficient digital integration, and inadequate regional coordination. Guided by the concepts of cultural-tourism integration and innovation-driven development, this paper proposes an integrated transformation framework based on four dimensions: digital empowerment, business convergence, policy synergy, and brand enhancement. Specific strategies are also outlined, including the development of smart cultural tourism, cultural-tourism IP creation, cross-regional cooperation, and international marketing. The research provides theoretical insights and practical references for promoting high-quality development of the tourism economy in Zhejiang Province and across China. |
