| 摘要 |
This study focuses on the talent supply-demand contradiction in grassroots employment under the Rural Revitalization Strategy. It systematically analyzes the internal and external driving mechanisms behind rural college students’ decisions to pursue careers at the grassroots level, exploring the "push-pull" factors and the guiding role of university counselors. Employing a mixed-methods approach combining literature review and in-depth interviews, the analysis reveals that urban employment competition pressure, high cost of living coupled with economic burdens, and household registration and social resource barriers constitute the primary "push" factors. Conversely, national policy support, emotional attachment to one’s hometown and the need for value realization, as well as grassroots development opportunities and growth potential, serve as the main "pull" factors. University counselors play a significant guiding role in the employment decision-making process of rural college students. Through ideological guidance, information dissemination, capacity building, and psychological support, they enhance students’ job-seeking capabilities and adaptability to grassroots work, thereby strengthening their identification with such career paths. This paper provides practical insights for counselors facilitating the return of rural college students to grassroots employment. |
