| 摘要 |
This paper systematically reviews the development trajectory of rural e-commerce in China from the late 1990s to the present, categorizing it into three distinct phases: the embryonic stage, the growth stage, and the boom stage. It elaborates on the evolutionary process through which rural e-commerce, propelled by strong policy support, driven by market demand, and facilitated by infrastructure improvements, has progressed from providing information services to becoming a pivotal force in advancing rural revitalization. The paper summarizes governmental support measures encompassing policies, training, and logistics, while also conducting an in-depth analysis of the current challenges and opportunities, including infrastructure limitations, market competition, the digital divide, and the application of AI technologies. |
