| 摘要 |
Enhancing the agricultural product brand construction serves as an effective measure to accelerate agricultural and rural modernization, as well as an essential requirement for comprehensively promoting rural revitalization. To facilitate the development of agricultural product brands, optimize the agricultural industry structure, and further achieve the strategic goals of rural revitalization, this study takes Pingguo City in Guangxi as a case study. Using the SWOT analysis method, the strengths, weaknesses, opportunities, and threats of agricultural product brand construction in Pingguo City are examined. Based on this analysis, corresponding strategies are proposed to enhance the brand development of agricultural products in the region. |
