| 摘要 |
Based on the requirements of local high-quality economic development and addressing the critical task of transformation and upgrading in the tea industry, this paper systematically discusses the necessity and feasibility of constructing an optimal industrialization operation system driven by the dual wheels of "branding+standardization". The article first clarifies the connotation of high-quality development and the synergistic mechanism between branding and standardization. It then analyzes the current situation and bottlenecks of China’s tea industry development. Subsequently, it proposes a dual-wheel drive strategy where branding enhances value and standardization guarantees quality, and designs a systematic implementation plan involving industrial chain synergy optimization and integrated support from government, industry, academia, research, and application. On this basis, strategies and suggestions are proposed, encompassing the starting point, standard focal points, key effort areas, innovation points, and target achievement points. The aim is to promote the tea industry to break through homogeneous competition, achieve value ascent, and provide important industrial support for regional high-quality development through the construction of the aforementioned system. |
