Brand Construction of Characteristic Agricultural Products in Ethnic Regions under the Background of Rural Revitalization: A Case Study of Honeysuckle Industry of Mashan County
刊名 Meteorological and Environmental Research
作者 Shaohong MO*
作者单位 Nanning Vocational and Technical University, Nanning 530008, China
DOI 10.19547/j.issn2152-3940.2024.04.017
年份 2024
刊期 4
页码 66-70
关键词 Rural revitalization; Local specialty agricultural products; Brand construction; Honeysuckle
摘要 The brand construction of agricultural products is a necessary path for agricultural development and an effective way to enhance the added value and market competitiveness of agricultural products. How to do a good job in building agricultural product brands under the background of rural revitalization? This paper takes the honeysuckle industry in Mashan County, Nanning as a case study for comprehensive analysis, forming a driving force for the high-quality development of characteristic agricultural industries.