High-quality Development of the Pearl River Night Tour in the Context of Deep Integration of Culture and Tourism
刊名 Meteorological and Environmental Research
作者 Juan JIANG1, Lianrong PANG2*
作者单位 1.Guangdong Polytechnic of Industry and Commerce, Guangzhou 510510, China; 2. Lingnan Normal University, Zhanjiang 524043, China
DOI 10.19547/j.issn2152-3940.2024.01.007
年份 2024
刊期 1
页码 38-45
关键词 Integration of culture and tourism; The Pearl River night tour; High-quality development; Intangible cultural elements
摘要 Urban night tourism is a new form of urban tourism development and an important driving force for the prosperity of urban night economy. As the most prestigious business card among many night tour projects in Guangzhou, the Pearl River water night tour has contributed to the development of Guangzhou's night economy, which cannot be underestimated. However, in the process of rapid development, there are also problems such as diversified operators, insufficient integration of intangible cultural elements, excessive commercial attributes, issues of tourism facilities and service facilities. Under the new stage of integrated development of culture and tourism, how to use mutual promotion of culture and tourism in the Pearl River night tour to seek innovative paths for high-quality development in the future is the main problem expected to be solved in this paper. Therefore, based on the perspective of culture and tourism integration, this paper analyzes the general situation and development status of the Pearl River night tour, and proposes five development strategies: the overall planning of culture and tourism integration, the deep integration of intangible cultural elements, the balance of commercial attributes and tourism attributes, the high integration of culture, business, tourism and education, and the creation of tourism atmosphere, in order to provide inspiration for the healthy, orderly and high-quality development of the Pearl River night tour.