| 刊名 | Asian Agricultural Research |
| 作者 | Tiantian XIE |
| 作者单位 | School of Finance and Economics, Qinghai University |
| DOI | 10.19601/j.cnki.issn1943-9903.2023.07.003 |
| 年份 | 2023 |
| 刊期 | 7 |
| 页码 | 13-15，19 |
| 关键词 | Digital economy, Agricultural product marketing channels, Tashan Pomegranate |
| 摘要 | In the context of the digital economy, agricultural product marketing has also undergone new development, and the models of agricultural product marketing are constantly innovating. Based on the current sales situation of Tashan Pomegranate, this paper analyzed the existing sales channels of Tashan Pomegranate. It found that Tashan Pomegranate currently has insufficient online marketing channels, incomplete logistics system, and a lack of comprehensive talents in online marketing. In response to the existing problems, constructive recommendations are proposed for the online marketing channels of agricultural products in Lieshan District, and a network marketing path suitable for Tashan Pomegranate in Lieshan District was explored. |
