| 刊名 | Asian Agricultural Research |
| 作者 | Fang CHEN， Haiming CHEN， Shuying HUANG， Yunyao LIANG， Yingyin LIU |
| 作者单位 | Department of Finance，Zhaoqing University； College of Tourism and Historical Culture |
| DOI | 10.19601/j.cnki.issn1943-9903.2023.12.005 |
| 年份 | 2023 |
| 刊期 | 12 |
| 页码 | 24-27，38 |
| 关键词 | Corporate reputation,Service recovery,Repurchase intention |
| 摘要 | Food hygiene incidents in hot pot restaurants were studied,and a relationship model between corporate reputation and consumers’ behavioral intention was established.Hot pot consumers of hot pot restaurants were surveyed through questionnaires.The results show that corporate reputation positively affects service recovery and repurchase intention,and service recovery positively influences repurchase intention,while corporate reputation affects repurchase intention through service recovery.In other words,under the situation of enterprise crises,the service recovery of an enterprise can restore its image and reputation.Therefore,when an enterprise has a crisis,it should positively respond to the crisis incident,and take timely crisis recovery to maintain its positive image. |
