Analysis on the Problems and Strategies of Marketing Channels of Agricultural Products:Taking Liujun Lotus Root as an Example
刊名 Asian Agricultural Research
作者 Yue WANG
作者单位 Qinghai University
DOI 10.19601/j.cnki.issn1943-9903.2023.09.005
年份 2023
刊期 9
页码 19-21,24
关键词 Agricultural products, Marketing channel, Liujun Lotus Root
摘要 Marketing channels are an important part of the circulation of agricultural products. With the development of China’s agricultural industry, the marketing channels of agricultural products are continuously innovated and optimized. Taking Liujun Lotus Root as an example, on the basis of studying the existing model of marketing channels of agricultural products, this paper analyzes the problems in the existing marketing channels of Liujun Lotus Root, and puts forward relevant strategies.