Marketing Strategies for Chinese Specialty Agricultural Products under the Internet Environment: Taking Tianshui Qinzhou Big Cherry Industry as an Example
刊名 Asian Agricultural Research
作者 Haiyan CAO
作者单位 College of Economics, Qinghai University
DOI 10.19601/j.cnki.issn1943-9903.2023.08.003
年份 2023
刊期 8
页码 16-18,23
关键词 Internet, Agricultural products, Marketing strategy, Tianshui cherries
摘要 Combined with the current situation of marketing of Chinzhou big cherries in Tianshui, we find out the problems in the development of network marketing of Chinzhou big cherries and put forward corresponding countermeasures and suggestions to improve its marketing level and solve the problem of imbalance between supply and demand of Qinzhou big cherries.